Websites have come a long way in their relatively short history. Since the early 90s, websites have gone from extremely simple information sheets to dynamic, vibrant works of art full of graphics and videos while providing plenty of information. It’s not just websites...
We’re all by now familiar with the current climate on Twitter – with Musk’s takeover having sparked huge controversy on the site amid mass bannings, firings and parody accounts since his new reign began. Whilst hashtags such as #TwitterMigration and #TwitterExodus are...
Small businesses are guilty of avoiding planning social media campaigns, and there really is no reason to. A 'campaign' might sound quite high level and scary, but in essence, they're just a clear plan of action to promote a single product, service or event. From...
Everyone is talking about it - and they have been for a while. Perhaps you're now feeling more and more the pressure of 'should you be on TikTok'? Well, let's take a look. What is TikTok? TikTok is a video based social media app. While it gained huge popularity during...
Ah, the familiar sight – you’re staring at a blank document with lots to say and no way of saying it or, arguably worse, you have nothing to say at all. We’ve all been there, whether it was that 10,000-word essay due about six hours from now or trying to write that...
It’s no hidden fact that social media has an astounding impact on our lives. Back in the days of BEBO or MSM, none of us could have predicted quite how important platforms such as Twitter, Instagram or Facebook have currently become in day-to-day life, but they have,...
The 21st century has seen astronomical growth in global internet users, from 413 million in 2000 to a staggering 4.95 billion by the start of 2022. That’s over 60% of the world’s population. Welsh, Cymraeg, a language that was first written down by the ancient Romans...
So, you’ve finally got your business started and now you want to get your social media presence out there to promote yourself. But where do you start? Often when we first set up our presence online, it can be incredibly daunting…there are so many Social Media networks...
If you didn’t know, Google and other search engines often tweak and change their algorithms to improve how search results are delivered, and for the most part, these search engines often don’t tell us when they do these changes. For the most part! Google is usually...
We were thrilled to see a new grant available for small businesses in Carmarthenshire to help in developing your bilingual presence both in your online and offline marketing. This is a great opportunity to help with costs on getting a new bilingual website, or even...
Ystwyth Vets were looking for a new website to showcase their wide range of services, and move to a website that is modern, colourful and informative. It was a pleasure to work with Kate and the team (a very large team!) on the new website, and to create a website...
Kicking off 2022 with a new website launch, and this one has been so interesting to work on. Lleisiau Bach (Little Voices) is a team who work together to empower children as researchers and advocates for change in Wales. They use methodology adopted by the Observatory...
One of our big aims this year is to make sure we really utilise Instragram Reels, and probably TikTok to reach a new audience, and help educate the audience we already have with some fun content. With that in mind, we thought it would be useful to share a blog with...
A brand new year! I love a new year, it always feels like a fresh start – ideas buzzing around, optimism for the possibilities over the next 12 months, and a clean slate in the office (usually with a new notepad just because). With that in mind, I always like to take...
Our last website launch for 2021, before we head into the new year is for a local cafeb-bar Gwesty Cymru. Recently purchased by Julian Shelley, Gwesty Cymru has enjoyed a new direction over the past couple of months - moving away from restaurant with rooms, to a...
Sharing is caring, and this month I wanted to share some of my favourite apps that I use for business. There are so many apps and programmes you can use these days, it can sometimes be hard to find the wood from the trees. Of course, the whole point of these apps and...
Instagram recently released news on their latest update, in short, saying that they’re moving away from being an image focussed platform to incorporating more video. There was a bit of an uproar online, how would people change their strategies? How would businesses...
What is it? In simple terms, a Digital Marketing Strategy is a series of actions taken to help you achieve your long-term marketing goal. Digital Marketing: The promotion of a business and it’s products and/or services through online marketing activities. These can...
Making marketing work for you. It is estimated that the average person encounters between 6,000 and 10,000 ads every single day. This varies from social media ads to flyers. Radio adverts to email marketing. There’s just no getting away from them! So how can you stand...
We often get asked here at Gwe Cambrian Web: "What apps do you use to create your social media stories / posts / reels / videos etc.?" The truth is, we don't use any fancy nor expensive apps; just ones that are straightforward and simple to use. These include: Canva...
What is it? And how can it be used? Due to the ever-changing world of technology, everyone seems to be unclear of what exactly digital marketing entails, and how you can use it efficiently to benefit your business growth. Here we will define digital marketing; give...
We were absolutely delighted to hear the news that we've been shortlisted for 2 awards at the Rural Business Awards Regional Finals for Wales and Northern Ireland this year! For all small businesses across the country, it's been a very difficult time over the past 18...
Web designers often talk about ‘SEO’, or search engine optimisation which is essentially giving the best chance to your website of appearing higher in the search engine results. A huge part of that is Local SEO. Local SEO is a search engine optimisation strategy that...
A huge warm welcome to Catrin James who joined the Gwe Cambrian Web team at the start of June! Catrin has joined us as part of our digital marketing team, and will be working alongside our social media clients. Catrin's main roles will be social media management,...