Digital strategies, campaign marketing, social media marketing. It can feel like a bit of a can of worms, once opened hard to get it all under control if you haven't got a strong plan of action. For us, it's so important to have a clear digital stragety with any...
Did you notice the "downtime" across Facebook and Instagram the other day (it lasted just over 10 hours!)? It was a stark reminder to us as digital marketers not to put all of your eggs in one basket. Across the platforms (and others), brands were going crazy that...
Without thinking about it too much, as a website designer we automatically map out a journey for user of a homepage when we start a new design. It's all too easy to get started and forget about the client, explaining why you place certain elements where you do on the...
Many of our clients often claim that they can't come up with ideas when writing blogs - it should be easy, in our opinion, to share news and information about your business but if you're not used to writing blogs often, coming up with ideas can be difficult. We've...
In a world where social media is high on the priority list, many small businesses or organisations forget about the importance of search engine optimisation (SEO). So, we wanted to provide a short blog post with some stunning SEO facts, that will make you re-evaluate...
Branding is such an important factor of running a business, but have you considered some crucial branding mistakes that could cost you business? That's not just poorly designed logos, but could be the brand name, inconsistent values/messages and more. Brand...
We're all used to the statistics that attention spans are shorter now, especially when it comes to waiting for websites to load. According to those statistics, half of internet users don't wait 2 seconds for website content to load, meaning that 50% just instantly...
Wow - what a week we've had here in Aberystwyth. We attended the Welsh Business Awards in Cardiff on Thursday, where Kerry was a Finalist in the Young Entrepreneur of the Year category, and on the same day we received this fantastic news that we've been nominated and...
If you're local to Aberystwyth or Aberaeron - this blog post is our latest feature in the February 2019 EGO's Digital Marketing column. Branding is such an important part of any business, but in my experience working in marketing, it’s an aspect of business that...
Clients often ask us what can they do to "get better results on Google?"... and one of our recommendations is blogging. It's a fairly easy tick in the box of updating some content on your website, which search engines like Google want to see. Question two usually...
If you're a new business or new to a role, the website design process can be confusing. We thought we'd write a short blog explaining our processes and what you can expect from us if we're working together on your new website. Step 1: Quoting Firstly, you'll have come...
On Wednesday 30th January we spent the morning joined by Cowshed and Dewi Fon Photography, filming a case study piece for Welsh in Business campaign. It was a great morning, with both Emlyn and Kerry answering questions on the importance of using Welsh in business, as...
We thought we'd write up some popular LinkedIn hashtags as we end the first month of 2019, because given the nature of LinkedIn as a social media platform the hashtags you should use on here are a bit different to that on Facebook, Twitter and Instagram. Not sure...
Last week there was another update to Facebook, mostly related to the groups sections. It had people in uproar, and perhaps rightly so. What did the update do? On the outside, it looked like in some groups hundreds of members had been removed. On the inside a...
We were thrilled to receive the news yesterday that Kerry has been shortlisted for the Welsh Business Awards 2018, in the Young Entrepreneur of the Year category! The Welsh Business Awards aim to recognise the very best from businesses across Wales. The Welsh Business...
It's easy to feel sometimes that despite being involved in a lot of different groups or business ventures, you don't want to shout out about it. Perhaps it's awkwardness or embarrassment - you don't want praise for these "extra" activities you do outside of your own...
Although these changes were rolled out at the end of 2018, it's only now we're seeing them on our own groups on Facebook. So, what's it all about? You'll see mentorship being rolled out in groups that are focused on parenting, professional and personal development. As...
It's great to be creative at the start of the year, especially with another website launching that celebrates the arts! Agor Drysau - Opening Doors is Wales’ International Festival of Performing Arts for Young Audiences, which is organised every two years by Arad...
Yesterday we received the news that Kerry has been accepted as a Role Model for Big Ideas Wales - Syniadau Mawr Cymru. Training begins in Llandudno next month, after which Kerry will be attending schools and colleges running workshops to inspire the next generation of...
If you're using Facebook for business, then you'll no doubt be always looking to make sure that your followers are engaging with your page. No matter how many likes you have, getting that engagement and increasing it is the all important factor. What exactly is...
This week we've launched a number of websites, including a new website for Marchnad Lafur Cymraeg. This is a project that hopes to engage with sectors and companies who have the potential of developing services and products who build on Welsh linguistic skills. The...
Back in (saying it already!) 2018, LinkedIn introduced hashtags onto the platform. I'm 95% confident that you'll know how a hashtag works, but it is slightly different for LinkedIn, such is the nature of the social media platform itself and the need to use...
Be More You is our motto for 2019, but what's it all about? It's about making your brand authentic, which is a topic we've mentioned quite a few times over 2018 and something we're growing ever passionate about - especially when working with a range of small...
Wow - well, what a year! I actually say this every year, but it is true. When we started back in 2013, we had some ideas of where we'd like to be eventually, and where we'd like the business to go. 2018 certainly delivered on that, not only on the website design and...