Google My Business is a free tool that lets you manage how your business actually appears on the Google Search and Maps facilities. It’s also where you can add contact information, your chosen images, opening hours and more.
It’s perfect for local SEO, and it’s a good place to start your efforts. Did you know that 1 in 2 people who perform a local search (that’s something like, ‘vegan cafe near me’) will go to that shop or store that day? People rely on the information to be correct, so it’s important that you take ownership of your listing so you can make sure it is (especially if your opening hours change – think Christmas!).
Google My Business is only for businesses who deal with customers, so it’s not suitable if your business is 100% online!