The speed your website loads for your visitors is incredibly important (check out the stats below from Trinity). Not only will a slow website result in visitors leaving straight away, or getting frustrated, but it will also affect your search engine optimisation.
For a while now, search engines like Google have suggested that site speed (and that means, page speed) is one of the metrics used in their algorithms to rank pages. It makes sense of course, a slow website which frustrates visitors won’t be appealing to Google, who want all of their visitors to have an excellent experience.
The good news is, there are a lot of optimisation techniques and tools you can use to really get your website working as fast as it can. This can be simply making sure your image size is less than 1MB, or on a higher level, looking at the type of hosting you use and the servers linked to that.
Top tips to optimise your website speed
Optimise your images, making sure they aren’t too large, and also in the right format.
Enable and use file compression
Optimise your code, removing code comments, formatting and unused code can help.
Make use of browser caching
Improve your server response time
of customers say site speed impacts their purchasing decisions
of websites are over 4MB in size, which will affect speed
of websites operate at "acceptable" page speed (5 second load or less)
of visitors leave a website straight away when a website takes 5 seconds to load
Is your website slow?
Don’t let a slow website hamper the great work you’ve done. We can take a look and let you know some of our recommendations to speed your website up. Just get in touch!