Social Media for Business
Not everyone is confident using social media for business or promotion. It isn’t all about posting SELL SELL SELL. Social media is there to engage your potential customers, chat with your regulars and create a loyal fan base. Every platform is unique in the way they should be used, and each platform will work differently for your business too. Just because Instagram is working well for your friend who runs a cafe business, doesn’t mean it will work well for you and your letting agency, for example.
How can social media help your business?
Social media is cost effective
To use social media is free, even for business use. The costs come in when you want to start advertising to particular groups on the platforms. Many businesses don’t, and rely on their ‘organic’ audience. Social media is cheaper than many traditional advertising methods.
It's VERY popular
Facebook has over 2.3 BILLION active users – there’s a huge audience you can potentially reach. We say this often, if you’re not on social media, you can be sure that your competition is.
Social media builds brand loyalty
The whole point of social media is to be social online with your customers and potential customers. So, in its very nature, you have conversations with people, increase brand loyalty, grow relationships and more.
You can share a lot about your business
Social media is a very popular place for consumers to find out information or discover new products and services. By using it, you can share a lot about your business – your values, ethos, goals, the inside story – all to invite people in, and persuade them to choose you.
Perfect for customer service
It should be a no-brainer, but large companies are still not using social media for customer service. In fact, it’s going to be a big trend for 2020. Social media will give you the chance to step up your game and provide instant reactions to your customers.
Reach a range of people - spreading the word
One of the joys of social media is that you can reach people of all ages and demographics – spreading the word to a much larger network.
Where do we come in?
When it comes to social media, we offer consultancy, training and management packages. Not sure what you’re after? Give us a call and let’s have a chat.
An absolutely fabulous company that gave me solid advice and help to further my company on social media. Will definitely use again. Highly recommended!