by Kerry Ferguson | Jul 26, 2019 | Digital Marketing
It’s always good to have a clearout and declutter, we even blogged about this back at Christmas. I decided yesterday evening to have a good clear out on a Twitter profile we have, cutting down on those we follow to make sure our timeline is full of information...
by Kerry Ferguson | May 24, 2019 | Branding, Digital Marketing
We talk a lot about branding, but perhaps it’s not clear what branding covers, and where your logo lies in that. Your logo is just a part of your brand (an important part, but just a part none the less), and so to get a good strong brand there are many other...
by Kerry Ferguson | Mar 26, 2019 | Digital Marketing, Facebook, Instagram, Social Media, Twitter
You’ve surely heard or seen an emoji on your travels around the internet, but how can you utilise these when marketing online? Emojis were originally used for fun, but in more recent years have firmly placed themselves as a global language. Statistics from 2017...
by Kerry Ferguson | Mar 18, 2019 | Digital Marketing, Instagram, Small Business, Social Media, Twitter
Did you notice the “downtime” across Facebook and Instagram the other day (it lasted just over 10 hours!)? It was a stark reminder to us as digital marketers not to put all of your eggs in one basket. Across the platforms (and others), brands were going...
by Kerry Ferguson | Feb 22, 2019 | Awards, News
Wow – what a week we’ve had here in Aberystwyth. We attended the Welsh Business Awards in Cardiff on Thursday, where Kerry was a Finalist in the Young Entrepreneur of the Year category, and on the same day we received this fantastic news that we’ve...
