What is it? In simple terms, a Digital Marketing Strategy is a series of actions taken to help you achieve your long-term marketing goal. Digital Marketing: The promotion of a business and it’s products and/or services through online marketing activities. These can...
It’s always good to have a clearout and declutter, we even blogged about this back at Christmas. I decided yesterday evening to have a good clear out on a Twitter profile we have, cutting down on those we follow to make sure our timeline is full of information...
We talk a lot about branding, but perhaps it’s not clear what branding covers, and where your logo lies in that. Your logo is just a part of your brand (an important part, but just a part none the less), and so to get a good strong brand there are many other...
You’ve surely heard or seen an emoji on your travels around the internet, but how can you utilise these when marketing online? Emojis were originally used for fun, but in more recent years have firmly placed themselves as a global language. Statistics from 2017...
Did you notice the “downtime” across Facebook and Instagram the other day (it lasted just over 10 hours!)? It was a stark reminder to us as digital marketers not to put all of your eggs in one basket. Across the platforms (and others), brands were going...
