It’s so easy when you’re working in your sector day in day out, to assume everyone else knows what you’re talking about with specific sector-based terms. You assume that your potential clients may know and understand what you consider to be normal terms, but it’s probably not the case! So, we wanted to write a blog that explains some of these terms that we website developers and digital marketers bandy around so freely.


The standard language of the world wide web, and stands for Hyper Text Markup Language. If you wanted to play around with HTML, we recommend W3Schools. HTML uses tags to code and style content. For example if you wanted to make a specific word bold, you can wrap it with <st> and the end with </st>. St being “strong”.


CSS stands for Cascading Style Sheets, and is a language used for describing the presentation of a document written in a markup language such as HTML. It’s a standard technology used on the web, alongside HTML.


A term you may have heard as people seem to talk about it quite a lot! SEO stands for search engine optimisation, and is the term used for a working on your website to help it rank on the search engines, and eventually climb up those rankings. SEO covers a range of things on your website, from blogging, writing quality content, working on keywords and phrases, link building and much more.


This is your website name/address, so for example our domain name is


This is your space of the internet – you little bit rented just for you and your website/emails. There are different packages available, with varying size and restrictions.


Content managed system – this is a website that uses a CMS as a software base. It means that you can login and amend the website – in terms of pages, content, images especially. It’s a very popular option now for websites, over HTML style websites. WordPress is a CMS.