Inclusive is a word you’ve likely heard tossed around a lot these days – from being inclusive to accommodating those who have previously been excluded, diversity, equity. It’s a popular term nowadays, and of course, as we now live in a world (or are slowly building a...
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The Power of Storytelling in Digital Marketing: Creating Compelling Brand Narratives
Brands are continually seeking innovative ways to connect with their audiences, from trying to create the latest trends to spending thousands on the best ads. Amidst the barrage of advertisements and marketing messages however, one timeless technique has stood the...
What is Google Analytics and What Does it do?
You’re ready – you’ve researched your audience; you’ve created all of your content and now you’re about to launch your campaign. However, if you don’t keep an eye on your analytics, how will you know how well you’re doing? According to Businessdit, Google Analytics is...
Stop Crying! The Algorithm is “Fixed!”
If you scroll Instagram as often as I do, you may have noticed an ongoing trend: blame the algorithm. Many who find it hard to get discovered on Instagram often spend a lot of the time lamenting that the algorithm is to blame, and whilst I heartily disagree, (there’s...
Turning your Customers into Repeat Customers!
Often the cost of acquiring new customers is the highest one that many businesses will incur. From ad expenses, to marketing, sales, emails – it’s not only monetarily expensive, but timely too. So, it makes sense that you would want to make the most out of the...
The 5 Components of a Digital Marketing Strategy
Before launching any digital marketing strategy, you must understand the key components of what a digital marketing strategy is. To help you do this, you can organise these components into five “Cs”: company strategy, customer experience, content creation, channel...
Preparing for the Transition: A Guide for Universal Analytics Users
As of 1st July 2024, the era of Universal Analytics properties will come to a close, making way for the full integration of Google Analytics 4 properties. This transition marks a significant shift in analytics platforms, and it's crucial for Universal Analytics users...
How to Create Your Social Media Strategy
Like your business, an effective social media account needs proper care and attention, and this involves creating an effective strategy. Posting for the sake of it is not effective, so ensuring you stay on track with a plan will mean you make the most out of your...
The Ten Most Common Marketing Mistakes You’re Probably Making!
So, if you’re on the ball this 2024 you’ve likely got your marketing strategy all set out in the New Year. You’re sitting there, smile on your face, with your lists and awareness days all set out. But the smile begins to fade as you find you’re struggling to get those...
Welsh-Friendly Websites: Embracing Language Diversity in your Business!
In Wales we’re famous for a lot of things: Mari Lwyd, Welsh Cakes, castles, our gorgeous landscapes and, as you may well be aware, Dewi Sant, our patron saint who we’re celebrating today! But there is something else we’re famous for, and perhaps it’s the most...
Internet Safety Day: Media Literacy and Navigating Misinformation Online
Tuesday 6th February is Safer Internet Day, a landmark event in the online safety calendar. Its focus lies upon making the internet a safer place for children and young people, who are arguably introduced to the online world at younger and younger ages today. This...
Making the Most of TikTok: Navigating the Land of Trends and Short-Form Video
So, if you haven’t heard of TikTok by now, you’re very likely living under a pretty heavy rock. From its controversy in the news with threats of bannings, to most internet trends beginning and ending there, it’s hard not to’ve at least heard of it, let alone come into...
Knowing your Customers: Building Your Customer Avatar
Now the word Avatar probably conjures an array of different images in your mind, perhaps it’s blue people running through forests, or your online persona which looks like a slightly better version of you (don’t worry, mine has a beard.) Now, whilst these aren’t...
Care Plans: Looking After your website, so you can focus on your business!
Just because you’ve finished your website, doesn’t mean you can just leave it to its own devices. Oh no. A website needs care and attention, even after it’s gone live, and failing to do so can have grave repercussions! Why is it important to update WordPress? Updating...
The Importance of Socially Responsible Marketing
We’ve likely all heard the phrase “socially responsible” before, right? Usually, it’s used in conjunction with companies and the importance of being aware of their impact. But did you know that it can apply to your digital marketing too? How you come across is as...
Business Resolutions for 2024!
As we welcome in Christmas and wave goodbye to 2023, it’s time to start looking towards 2024 and ways in which we can improve our business practices. Setting goals at the beginning of the year is a great way to push yourself going forward, and it’s also a great way to...
Beware of Dodgy Scripts: Protecting Your Website
It's essential to maintain a vigilant eye on emails, texts, and any online messages you receive. Today, we're shedding light on a subtle yet potent threat that could compromise the integrity of your website: the infiltration of third-party scripts with misleading...
Festive Campaigns for Small Welsh Businesses
The festive season is officially here, and you may be beginning to panic – how are you going to convince people to shop local yet again, how are you going to advertise yourself? But in fact, for small Welsh businesses, it's a golden opportunity to connect with your...
Why Christmas Marketing is Important!
Imagine, you’re walking down the street, and you see a Christmas tree through the window – you might take a deep sigh in mid-November at the idea, but it’s no secret that now, Christmas is well and truly on its way. But what does that Christmas tree say? Well, it says...
Supporting New Businesses: Pembrokeshire’s Start-Up Grant
Introduction Pembrokeshire County Council is taking steps to help local businesses with the Pembrokeshire Business Start-Up Grant. This support is funded by the UK Government's Shared Prosperity Fund and aims to make local businesses stronger and create jobs. The...
Choosing the Right Colour Palette for Your Website
The design and aesthetics of your website are an important part of shaping your audiences’ perceptions, emotions, and actions. Probably the most important part of this design is the colour palette, a vital tool that can influence user engagement, brand perception, and...
5 Practical SEO Tips for Website Owners to Boost Rankings
With countless websites competing for the top spots on search engine results pages (SERPs), great Search Engine Optimisation (SEO) is now vital. Effective Search Engine Optimisation (SEO) is crucial for enhancing visibility and driving traffic to your website and...
The Art of Bilingual Content Creation
Whether you're a business in a bilingual community like Aberystwyth like us, or you want to expand your reach to diverse audiences, crafting engaging bilingual content is essential. In this blog post, we'll explore the art of bilingual content creation and offer tips...
The SEO-Design Connection: Designing Websites for Search Visibility
The relationship between web design and search engine optimisation (SEO) is not just complementary – it's integral. The design choices you make for your website can significantly impact its search engine rankings and overall visibility. In this blog, we'll take a look...