In Wales we’re famous for a lot of things: Mari Lwyd, Welsh Cakes, castles, our gorgeous landscapes and, as you may well be aware, Dewi Sant, our patron saint who we’re celebrating today! But there is something else we’re famous for, and perhaps it’s the most...
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Internet Safety Day: Media Literacy and Navigating Misinformation Online
Tuesday 6th February is Safer Internet Day, a landmark event in the online safety calendar. Its focus lies upon making the internet a safer place for children and young people, who are arguably introduced to the online world at younger and younger ages today. This...
Making the Most of TikTok: Navigating the Land of Trends and Short-Form Video
So, if you haven’t heard of TikTok by now, you’re very likely living under a pretty heavy rock. From its controversy in the news with threats of bannings, to most internet trends beginning and ending there, it’s hard not to’ve at least heard of it, let alone come into...
Knowing your Customers: Building Your Customer Avatar
Now the word Avatar probably conjures an array of different images in your mind, perhaps it’s blue people running through forests, or your online persona which looks like a slightly better version of you (don’t worry, mine has a beard.) Now, whilst these aren’t...
Care Plans: Looking After your website, so you can focus on your business!
Just because you’ve finished your website, doesn’t mean you can just leave it to its own devices. Oh no. A website needs care and attention, even after it’s gone live, and failing to do so can have grave repercussions! Why is it important to update WordPress? Updating...
The Importance of Socially Responsible Marketing
We’ve likely all heard the phrase “socially responsible” before, right? Usually, it’s used in conjunction with companies and the importance of being aware of their impact. But did you know that it can apply to your digital marketing too? How you come across is as...
Business Resolutions for 2024!
As we welcome in Christmas and wave goodbye to 2023, it’s time to start looking towards 2024 and ways in which we can improve our business practices. Setting goals at the beginning of the year is a great way to push yourself going forward, and it’s also a great way to...
Beware of Dodgy Scripts: Protecting Your Website
It's essential to maintain a vigilant eye on emails, texts, and any online messages you receive. Today, we're shedding light on a subtle yet potent threat that could compromise the integrity of your website: the infiltration of third-party scripts with misleading...
Festive Campaigns for Small Welsh Businesses
The festive season is officially here, and you may be beginning to panic – how are you going to convince people to shop local yet again, how are you going to advertise yourself? But in fact, for small Welsh businesses, it's a golden opportunity to connect with your...
Why Christmas Marketing is Important!
Imagine, you’re walking down the street, and you see a Christmas tree through the window – you might take a deep sigh in mid-November at the idea, but it’s no secret that now, Christmas is well and truly on its way. But what does that Christmas tree say? Well, it says...
Supporting New Businesses: Pembrokeshire’s Start-Up Grant
Introduction Pembrokeshire County Council is taking steps to help local businesses with the Pembrokeshire Business Start-Up Grant. This support is funded by the UK Government's Shared Prosperity Fund and aims to make local businesses stronger and create jobs. The...
Choosing the Right Colour Palette for Your Website
The design and aesthetics of your website are an important part of shaping your audiences’ perceptions, emotions, and actions. Probably the most important part of this design is the colour palette, a vital tool that can influence user engagement, brand perception, and...
5 Practical SEO Tips for Website Owners to Boost Rankings
With countless websites competing for the top spots on search engine results pages (SERPs), great Search Engine Optimisation (SEO) is now vital. Effective Search Engine Optimisation (SEO) is crucial for enhancing visibility and driving traffic to your website and...
The Art of Bilingual Content Creation
Whether you're a business in a bilingual community like Aberystwyth like us, or you want to expand your reach to diverse audiences, crafting engaging bilingual content is essential. In this blog post, we'll explore the art of bilingual content creation and offer tips...
The SEO-Design Connection: Designing Websites for Search Visibility
The relationship between web design and search engine optimisation (SEO) is not just complementary – it's integral. The design choices you make for your website can significantly impact its search engine rankings and overall visibility. In this blog, we'll take a look...
Using Live for Your Business
Much has changed since the first television was invented near 100 years ago, perhaps not least of all, the way we consume live content. Gone are the days where all we could watch was the BBC from 9AM – 11PM – now we have a plethora of live TV and video at our expense,...
Managing Multiple Social Media Accounts Effectively
As a social media manager, you find yourself managing MANY social media accounts, and not just per client, but some clients will often have more than one for their brand. In fact, a Twitter survey concluded that on average, social media managers are often running 40...
Social Media Jargon: What’s It All About?
If you’ve ever received an analytics report or gazed at the account of many a digital marketer, you may have come across a few words that had you thinking: what? And we’re not talking the words “story” “reel” or “tweet” (though we accept even these words may be...
Threads: Meta’s Response to Twitter
Move aside Mastodon, Mark Zuckerburg claims to have the true rival to Twitter. There seems to be one after another these days, vying for the hole that Twitter seems to slowly leave behind, from paid verification, to now limiting non-verified users to just being able...
Website Launches: June 2023
Half way through the year and we launched 6 websites this month. Always a sign that summer is on the way, as businesses rush to get their websites out there before taking some time away from the screens (and we don't blame them!). Take a look below at the websites we...
Awareness Days: Why They Should be a Part of Your Digital Strategy
Awareness Days, everyone knows them. Pride Day is today (28th June! Also my birthday, a double whammy!) Christmas Jumper Day is on the 8th December this year, Star Wars Day (May the Fourth be with you!) - yes, they’re Awareness Days, and they’re a great opportunity to...
Authenticity: What is it and is it Important?
We’ve all heard it, and here at Gwe Cambrian Web, we have certainly preached it. The words “Authenticity” or “Genuine” are often tossed around as ways to boost your social media presence and business gravitas, with people often saying that getting to know who they’re...
News and Social Media: How to Navigate it
Many often say that one of the greatest benefits of social media is that it allows the world to see things that might have once been hidden behind closed doors. From showing us the sometimes difficult and heart-breaking truths of the Russian/Ukraine conflict, to the...
Our Green Growth Pledge
The Green Growth Pledge has been put in place to help Welsh businesses take pro-active steps towards improving their sustainability, demonstrating their positive impact on the people and places around them, as well as creating a community of forward-thinking...