Branding is super important for your online presence. It’s not just about first impressions either, but the strength of your brand online will increase trust and loyalty as time goes on. What’s in a brand? I’ve certainly written about this a lot...
One of our favourite things – colour design theory! It’s actually quite a minefield, but can be sorted into some basic categories: Colour Wheel Colour Harmony How colours are used The Colour Wheel The colour wheel is created by using the primary colours...
Have you ever stopped to consider how colours work together? Perhaps you’ve never considered why a business has chosen the range of colours in their logo, or across their branding? It all boils down to colour design (theory). The theory behind colours explore...
It’s World Emoji Day, which we’re absolutely loving – but where does the emoji come from? Some of us might remember its ancestor (you know, the emoticon “:-)” and “:-s” we used to use when texting, before MMS came along), but...
We talk a lot about branding, but perhaps it’s not clear what branding covers, and where your logo lies in that. Your logo is just a part of your brand (an important part, but just a part none the less), and so to get a good strong brand there are many other...
Some businesses just pluck one at random, while others may spend hours agonizing over which one they want to use. Choosing the correct font(s) for your business in our humble opinion is really important, and something that will need a lot of consideration. The font...
