Branding is super important for your online presence. It's not just about first impressions either, but the strength of your brand online will increase trust and loyalty as time goes on. What's in a brand? I've certainly written about this a lot before, but it's just...
Branding
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Colour Design Theory
One of our favourite things - colour design theory! It's actually quite a minefield, but can be sorted into some basic categories: Colour Wheel Colour Harmony How colours are used The Colour Wheel The colour wheel is created by using the primary colours (red, blue,...
Colour Wheels and Colour Design
Have you ever stopped to consider how colours work together? Perhaps you've never considered why a business has chosen the range of colours in their logo, or across their branding? It all boils down to colour design (theory). The theory behind colours explore how they...
The History of the Emoji
It's World Emoji Day, which we're absolutely loving - but where does the emoji come from? Some of us might remember its ancestor (you know, the emoticon ":-)" and ":-s" we used to use when texting, before MMS came along), but for many, emojis have just always been. We...
What’s the difference between a logo and branding?
We talk a lot about branding, but perhaps it's not clear what branding covers, and where your logo lies in that. Your logo is just a part of your brand (an important part, but just a part none the less), and so to get a good strong brand there are many other aspects...
What’s in a font?
Some businesses just pluck one at random, while others may spend hours agonizing over which one they want to use. Choosing the correct font(s) for your business in our humble opinion is really important, and something that will need a lot of consideration. The font...
Branding mistakes that could cost you business
Branding is such an important factor of running a business, but have you considered some crucial branding mistakes that could cost you business? That's not just poorly designed logos, but could be the brand name, inconsistent values/messages and more. Brand...
The Importance of Branding
If you're local to Aberystwyth or Aberaeron - this blog post is our latest feature in the February 2019 EGO's Digital Marketing column. Branding is such an important part of any business, but in my experience working in marketing, it’s an aspect of business that...
New Website Launch for Direct Bees
Earlier in the month we launched a website for new business Direct Bees, based in Harlech, North Wales. We've been working with Darren and Anj for a few months on their new website, as well as branding of a new logo and business cards, a crash course in social media...
Be More You
Be More You is our motto for 2019, but what's it all about? It's about making your brand authentic, which is a topic we've mentioned quite a few times over 2018 and something we're growing ever passionate about - especially when working with a range of small...
Top Tips for Great Website Design
Of course we know that we can't create websites for all businesses and organisations across Wales, many will find other great website designers while some will also make their own websites. What we can do is offer some of our top tips for great website design to help...