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So, you’ve finally got your business started and now you want to get your social media presence out there to promote yourself. But where do you start? Often when we first set up our presence online, it can be incredibly daunting…there are so many Social Media networks...
If you didn’t know, Google and other search engines often tweak and change their algorithms to improve how search results are delivered, and for the most part, these search engines often don’t tell us when they do these changes. For the most part! Google is usually...
One of our big aims this year is to make sure we really utilise Instragram Reels, and probably TikTok to reach a new audience, and help educate the audience we already have with some fun content. With that in mind, we thought it would be useful to share a blog with...
A brand new year! I love a new year, it always feels like a fresh start – ideas buzzing around, optimism for the possibilities over the next 12 months, and a clean slate in the office (usually with a new notepad just because). With that in mind, I always like to take...
Sharing is caring, and this month I wanted to share some of my favourite apps that I use for business. There are so many apps and programmes you can use these days, it can sometimes be hard to find the wood from the trees. Of course, the whole point of these apps and...
Instagram recently released news on their latest update, in short, saying that they’re moving away from being an image focussed platform to incorporating more video. There was a bit of an uproar online, how would people change their strategies? How would businesses...
What is it? In simple terms, a Digital Marketing Strategy is a series of actions taken to help you achieve your long-term marketing goal. Digital Marketing: The promotion of a business and it’s products and/or services through online marketing activities. These can...
Making marketing work for you. It is estimated that the average person encounters between 6,000 and 10,000 ads every single day. This varies from social media ads to flyers. Radio adverts to email marketing. There’s just no getting away from them! So how can you stand...
What is it? And how can it be used? Due to the ever-changing world of technology, everyone seems to be unclear of what exactly digital marketing entails, and how you can use it efficiently to benefit your business growth. Here we will define digital marketing; give...
Web designers often talk about ‘SEO’, or search engine optimisation which is essentially giving the best chance to your website of appearing higher in the search engine results. A huge part of that is Local SEO. Local SEO is a search engine optimisation strategy that...
Whenever you spent time, energy or money on your online presence, you should make sure you look at the insights and analytics. Why? So that you know that what you are doing is working, or perhaps that the content you are spending time creating is being digested by...
The new year is a great time to evaluate your online presence and renew the energy you put into your online marketing. You might have a website, but it isn’t getting you any sales? Or perhaps you spend a lot of time posting on your Instagram profile but that isn’t...
Email marketing can sometimes be thought of as a little ‘old fashioned’ by some people, especially with social media and new platforms growing in popularity all of the time. It definitely isn’t going anywhere though, and it’s one of the strongest digital marketing...
Last night, Digital Women announced their shortlist for the Digital Women Awards 2021, and their list of top 40 digital women to watch in 2021 - and we were absolutely delighted to see Kerry make that list this year! A fantastic achievement, and we're really proud to...
Happy New Year! Facebook saw a lot of changes in 2020, and it's not stopped as we head into 2021. This week they have annouced some fairly big changes to the Facebook Business Pages, which they're calling the New Pages Experience. First important point - at the moment...