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What is it? In simple terms, a Digital Marketing Strategy is a series of actions taken to help you achieve your long-term marketing goal. Digital Marketing: The promotion of a business and it’s products and/or services through online marketing activities. These can...
Making marketing work for you. It is estimated that the average person encounters between 6,000 and 10,000 ads every single day. This varies from social media ads to flyers. Radio adverts to email marketing. There’s just no getting away from them! So how can you stand...
What is it? And how can it be used? Due to the ever-changing world of technology, everyone seems to be unclear of what exactly digital marketing entails, and how you can use it efficiently to benefit your business growth. Here we will define digital marketing; give...
Web designers often talk about ‘SEO’, or search engine optimisation which is essentially giving the best chance to your website of appearing higher in the search engine results. A huge part of that is Local SEO. Local SEO is a search engine optimisation strategy that...
Whenever you spent time, energy or money on your online presence, you should make sure you look at the insights and analytics. Why? So that you know that what you are doing is working, or perhaps that the content you are spending time creating is being digested by...
The new year is a great time to evaluate your online presence and renew the energy you put into your online marketing. You might have a website, but it isn’t getting you any sales? Or perhaps you spend a lot of time posting on your Instagram profile but that isn’t...
Email marketing can sometimes be thought of as a little ‘old fashioned’ by some people, especially with social media and new platforms growing in popularity all of the time. It definitely isn’t going anywhere though, and it’s one of the strongest digital marketing...
Last night, Digital Women announced their shortlist for the Digital Women Awards 2021, and their list of top 40 digital women to watch in 2021 - and we were absolutely delighted to see Kerry make that list this year! A fantastic achievement, and we're really proud to...
Happy New Year! Facebook saw a lot of changes in 2020, and it's not stopped as we head into 2021. This week they have annouced some fairly big changes to the Facebook Business Pages, which they're calling the New Pages Experience. First important point - at the moment...
It's the first week of January and Facebook have annouced some pretty big changes to business pages on the platform - all about creating that new pages experience! The big change everyone is talking about? Removing the LIKE feature! No more will you be able to LIKE a...
We've taken a look at the world wide web to gather some of the 2021 website trends (we can hardly believe 2020 is already almost over, it seems to have flown by somehow!?). What's popping out then? Well, here's our top list from what we found online, and I must say,...
If you have a business (online or bricks & mortar), then making sure you use Google My Business should be an essential part of your online marketing, and it’s one that many people aren’t aware of. Google My Business is a free tool that Google offer, which lets you...
Our webinars over 'lockdown' were so popular, we decided that actually it's something we really want to carry on with! So, while we had a break over August and September, our free webinar series will return on the 1st of October 2020, to April 2021. Based on the...
Over the past couple of months social media has seen a huge boom in users and activity – not unexpectedly with lockdown pretty much in place across the world. We’ve seen the increase from a business point of view too, with more interest and enquiries in digital...
Social media is a huge area of marketing, and a vital part of your marketing if you are running a business – but just where do you start? What platforms do you choose? What do you share? How do you begin? Here’s a key thing to understand right from the off: you don’t...