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We’re delighted that Kerry has been asked to speak at the Digital Women, Digital Skills Summit on June 30th! A virtual event organised by Digital Women, who usually arrange summits twice a year in London. Kerry will be talking about how your can level up your website...
Great news for small businesses tonight as Facebook annouces they’re rolling out “Facebook Shops” as of today! This comes with Facebook’s continued effort to help businesses and community during the coronavirus pandemic across the globe, and it’s really accelerated a...
Social media managers rejoice! Twitter is testing out a new option that means you'll be able to switch accounts within the reply process - so you won't need to go to switch account and then find the tweet/thread to comment on. It's going to be a bit similar to...
If you didn't manage to catch our article in the October edition of the Aberystwyth EGO, don't panic! We looked at content ideas for social media: It can sometimes feel like a bit of a struggle coming up with content ideas for your social media, so this month, I...
If you run a Facebook page, you may have seen the new notification at the top letting you know that the grey badges (which verified your business as real) will soon be going! Apparently, Facebook has decided after feedback from the masses, that having two ticks (blue...
The September EGO digital column, if you're in Aberystwyth or Aberaeron you may have read this already! A lot of people use “Stories” on their social media platforms (it’s a feature common to Instagram, Facebook, YouTube and more), and it’s a trend that just keeps on...
Do your social media activities affect the SEO for your website? No (not now). Google doesn't rank your social media and then put this against your SEO, but social media content does get indexed (and thus directing traffic to your business indirectly), it does help...
The August EGO digital column, if you're in Aberystwyth or Aberaeron you may have read this already! If you run a business and have an active presence online, you should be thinking about Instagram and using stories. Instagram is often referred to as a social media...
You've surely heard or seen an emoji on your travels around the internet, but how can you utilise these when marketing online? Emojis were originally used for fun, but in more recent years have firmly placed themselves as a global language. Statistics from 2017...
Did you notice the "downtime" across Facebook and Instagram the other day (it lasted just over 10 hours!)? It was a stark reminder to us as digital marketers not to put all of your eggs in one basket. Across the platforms (and others), brands were going crazy that...
We thought we'd write up some popular LinkedIn hashtags as we end the first month of 2019, because given the nature of LinkedIn as a social media platform the hashtags you should use on here are a bit different to that on Facebook, Twitter and Instagram. Not sure...
Although these changes were rolled out at the end of 2018, it's only now we're seeing them on our own groups on Facebook. So, what's it all about? You'll see mentorship being rolled out in groups that are focused on parenting, professional and personal development. As...
If you're using Facebook for business, then you'll no doubt be always looking to make sure that your followers are engaging with your page. No matter how many likes you have, getting that engagement and increasing it is the all important factor. What exactly is...
Back in (saying it already!) 2018, LinkedIn introduced hashtags onto the platform. I'm 95% confident that you'll know how a hashtag works, but it is slightly different for LinkedIn, such is the nature of the social media platform itself and the need to use...
A word that some people seem to try and hide from - networking. It's not just about putting yourself out there in a room full of strangers though, and definitely something to be embraced. Let's think about it in another way with a great example from Netflix. You might...