Browse our blogs, covering a whole host of categories, or filter by our most popular categories listed below.
If you have a business (online or bricks & mortar), then making sure you use Google My Business should be an essential part of your online marketing, and it’s one that many people aren’t aware of. Google My Business is a free tool that Google offer, which lets you...
We’re delighted that Kerry has been asked to speak at the Digital Women, Digital Skills Summit on June 30th! A virtual event organised by Digital Women, who usually arrange summits twice a year in London. Kerry will be talking about how your can level up your website...
We've seen the rumblings for a while now, but the #RIPTwitter hashtag was at large this morning as Twitter finally announced that yes, it will be introducing a stories function to the platform. So, what do we know so far? Stories are already hugely popular on...
Sometimes it's hard to convince clients that social media is the way to go, or at least incredibly important when it comes to marketing your business online. What better way than with some fantastic statistics across the popular platforms in 2019. It might make you...
As the end of another year draws to a close, we always like to take a look at social media or digital marketing predictions for 2020 - trends to watch out for. For us, it's all about being slightly ahead of the curve at all time! Here are my favourite trends for 2020...
Beyonce said that if you like it, then you should put a ring on it. We're talking about engagement - specifically, social media engagement. It's such an important part of your social media strategy and we're constantly surprised that people don't seem to give it more...
Keeping up with consistently writing and publishing blog posts to your website can be hard - especially if you're a small business. You're probably already juggling the day to day, the accounts, enquiries, book-keeping, marketing etc. Blogging can end up fairly low...
Remember back in school, when it was drilled into you that copying (or plagiarising) from your friends or from books was bad? So why have so many website managers and small business owners slipped back into the habit? We see it often, you'll be reading a couple of...
If you didn't manage to catch our article in the October edition of the Aberystwyth EGO, don't panic! We looked at content ideas for social media: It can sometimes feel like a bit of a struggle coming up with content ideas for your social media, so this month, I...
If you open a business account on Instagram, you'll find that the platform has a lot to offer to help you with promotion and exposure. In fact, Instagram rolls out features to help businesses a lot, so it's got a lot of options to get you out there, in front of your...
Branding is super important for your online presence. It's not just about first impressions either, but the strength of your brand online will increase trust and loyalty as time goes on. What's in a brand? I've certainly written about this a lot before, but it's just...
I have two or three favourite sayings, and "be the guru" is one of them (the other two, if you are interested are "be more you" and "just do it"!). I remember coming across this term a few years ago on the internet while I was temping in a letting agents (this is a...
We're absolutely delighted to have made the Top 100 small business list for Small Business Saturday this year. The list draws from every corner of the UK to show the great variety and vibrancy of businesses across the country, and in the run up to Small Business...
One of our favourite things - colour design theory! It's actually quite a minefield, but can be sorted into some basic categories: Colour Wheel Colour Harmony How colours are used The Colour Wheel The colour wheel is created by using the primary colours (red, blue,...
Have you ever stopped to consider how colours work together? Perhaps you've never considered why a business has chosen the range of colours in their logo, or across their branding? It all boils down to colour design (theory). The theory behind colours explore how they...