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A brand new year! I love a new year, it always feels like a fresh start – ideas buzzing around, optimism for the possibilities over the next 12 months, and a clean slate in the office (usually with a new notepad just because). With that in mind, I always like to take...
What is it? In simple terms, a Digital Marketing Strategy is a series of actions taken to help you achieve your long-term marketing goal. Digital Marketing: The promotion of a business and it’s products and/or services through online marketing activities. These can...
It doesn’t seem too long ago that we started our business, so it’s quite a shock that it is now 8 years. It’s amazing how far we’ve come, from an idea that formed in a bedroom working off laptops to now having 2 members of staff working for us, and a fantastic office...
The new year is a great time to evaluate your online presence and renew the energy you put into your online marketing. You might have a website, but it isn’t getting you any sales? Or perhaps you spend a lot of time posting on your Instagram profile but that isn’t...
Email marketing can sometimes be thought of as a little ‘old fashioned’ by some people, especially with social media and new platforms growing in popularity all of the time. It definitely isn’t going anywhere though, and it’s one of the strongest digital marketing...
How long is a piece of string? Prices of websites vary hugely across the UK, and it will come down to a lot of different elements. Let's take a look at the most common ones. The Platform This is the software your website will be built on. Here at Gwe Cambrian Web we...
If you have a business (online or bricks & mortar), then making sure you use Google My Business should be an essential part of your online marketing, and it’s one that many people aren’t aware of. Google My Business is a free tool that Google offer, which lets you...
We’re delighted that Kerry has been asked to speak at the Digital Women, Digital Skills Summit on June 30th! A virtual event organised by Digital Women, who usually arrange summits twice a year in London. Kerry will be talking about how your can level up your website...
We've seen the rumblings for a while now, but the #RIPTwitter hashtag was at large this morning as Twitter finally announced that yes, it will be introducing a stories function to the platform. So, what do we know so far? Stories are already hugely popular on...
Sometimes it's hard to convince clients that social media is the way to go, or at least incredibly important when it comes to marketing your business online. What better way than with some fantastic statistics across the popular platforms in 2019. It might make you...
As the end of another year draws to a close, we always like to take a look at social media or digital marketing predictions for 2020 - trends to watch out for. For us, it's all about being slightly ahead of the curve at all time! Here are my favourite trends for 2020...
Beyonce said that if you like it, then you should put a ring on it. We're talking about engagement - specifically, social media engagement. It's such an important part of your social media strategy and we're constantly surprised that people don't seem to give it more...
Keeping up with consistently writing and publishing blog posts to your website can be hard - especially if you're a small business. You're probably already juggling the day to day, the accounts, enquiries, book-keeping, marketing etc. Blogging can end up fairly low...
Remember back in school, when it was drilled into you that copying (or plagiarising) from your friends or from books was bad? So why have so many website managers and small business owners slipped back into the habit? We see it often, you'll be reading a couple of...
If you didn't manage to catch our article in the October edition of the Aberystwyth EGO, don't panic! We looked at content ideas for social media: It can sometimes feel like a bit of a struggle coming up with content ideas for your social media, so this month, I...