We always encourage businesses to make the most of annual events to help plan social media campaigns. So what better than Christmas! Many businesses will have been gearing up to the Christmas rush for a while now, especially those already attending craft fairs and Christmas events – so it’s important to come up with a fabulous, striking and memorable Christmas social media campaign. We know there’s a lot to think about at this time of year, so here are some ideas we had:
- Something we did in the run up to Christmas 2017 was run an advent calendar on our Facebook and Twitter pages. Each day was a new offer for our visitors to then go to our website and claim – for us this included social media audits, free hosting, discounts on websites. Depending on your trade there are many options here, plus with any social media a great way to drive traffic to your website.
- Team up with an influencer or create a market night with our businesses you know. So there are two options here but very similar so we’ll keep it as one point. A great way to promote your own services and products is to work with someone else – this works so well on Facebook and Twitter at the moment, hosting special one off events online with other businesses and promoting each other. They’re often referred to as Market nights – an event is created by all involved, and everything on offer in the event is discounted or a special price. Each business involves then spreads the word – so you’re not just advertising yourself to your own network, but working with others to promote everyone, and the network is instantly much larger! Same goes for collaborating with an influencer.
- Create a bundle/hamper! Make it easier for your shoppers and it’s also a great way to make your items look like a super fab deal when you create it as a bundle, or even a hamper offer.
- Do social media only offers – so you’re creating the buzz of exclusivity by only offering discounts or special offers to your online customers. You could do this just for your social media, or include your website traffic too.
- People love sharing content, so if you can, you could run a competition and ask people to share images of your products. For example, let’s say you publish Christmas cards, you could ask customers to send images of your card in their house. It increases your brand but also adds an element of fun to your competition too.
So there’s a few festive ideas for you – but the key thing is to make sure you always engage your customers. Have fun!