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Changes to Facebook Page Oct 2019

Changes to Facebook Page Oct 2019

by Kerry Ferguson | Oct 18, 2019 | Digital Marketing, Facebook, Social Media

If you run a Facebook page, you may have seen the new notification at the top letting you know that the grey badges (which verified your business as real) will soon be going! Apparently, Facebook has decided after feedback from the masses, that having two ticks (blue...
How to Choose a Domain Name

How to Choose a Domain Name

by Kerry Ferguson | Sep 27, 2019 | Digital Marketing, New Website Launch, Website Design

With any new business and new website launch, one of the first questions is always – what domain name do you want? Seems easy to us, but actually, it can be a minefield. You have to make sure that the domain name fits well for your business. Make it easy to type...
Is Your Business on Instagram?

Is Your Business on Instagram?

by Kerry Ferguson | Sep 5, 2019 | Digital Marketing, Social Media

The August EGO digital column, if you’re in Aberystwyth or Aberaeron you may have read this already! If you run a business and have an active presence online, you should be thinking about Instagram and using stories. Instagram is often referred to as a social...
What’s the difference between a logo and branding?

What’s the difference between a logo and branding?

by Kerry Ferguson | May 24, 2019 | Branding, Digital Marketing

We talk a lot about branding, but perhaps it’s not clear what branding covers, and where your logo lies in that. Your logo is just a part of your brand (an important part, but just a part none the less), and so to get a good strong brand there are many other...
7 Signs You Need a New Website

7 Signs You Need a New Website

by Kerry Ferguson | May 6, 2019 | Digital Marketing, Website Design

Technology and fashion changes very quickly, so it’s only to be expected that your website will eventually need a refresh in its look, or a total start from scratch in terms of the technology it uses, or what functionality it can offer. That’s okay –...
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