Now let us address the elephant in the room – yes, HE won the election last week, and unless you’ve been living under a seismic rock, the chances are you already know. Trump’s journey to the White House has been one spattered with criminal convictions (34 to be precise), assassination attempts and well, the CEO of X (formerly Twitter) himself and yesterday, it was announced that he would have a place right beside Trump.
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What do Your Socials Say About You? Social Media Platforms and Ethics
A few days ago a long-term client came to us with this:
“(We) have made the decision to stop using the social media platform X as it does not align with our ethical values.”
And it had us stop and think for a moment.
What makes a landing page great?
So, you’ve done all the work, you’ve marketed your website on your social media channels and finally, your audience is convinced enough to click through onto your landing page. But they don’t convert.
The Block Button: How Important is it?
X will soon be changing the way its block feature works, making it impossible for users to stop people they have blocked from viewing their posts. This was confirmed by CEO, Elon Musk, stating: “High time this happened. The block function will block...
Top Social Media Strategies for Businesses in Wales
Hey there! If you're a business based in Wales, you probably already know how unique and vibrant our local market is. But have you ever wondered how to maximise your social media presence to reach both Welsh and English-speaking audiences effectively? Well, you're in...
Instagram Video Formats: What They are and Why They’re Important!
Once upon a time, Instagram was known as the “ultimate photo sharing platform” but these days, in response to TikTok, the site has seen a massive growth in video content that now drives reach and engagement. What this now means is that businesses and marketers have an...
Inclusive Web Design: What Does it Entail?
Inclusive is a word you’ve likely heard tossed around a lot these days – from being inclusive to accommodating those who have previously been excluded, diversity, equity. It’s a popular term nowadays, and of course, as we now live in a world (or are slowly building a...
The Power of Storytelling in Digital Marketing: Creating Compelling Brand Narratives
Brands are continually seeking innovative ways to connect with their audiences, from trying to create the latest trends to spending thousands on the best ads. Amidst the barrage of advertisements and marketing messages however, one timeless technique has stood the...
What is Google Analytics and What Does it do?
You’re ready – you’ve researched your audience; you’ve created all of your content and now you’re about to launch your campaign. However, if you don’t keep an eye on your analytics, how will you know how well you’re doing? According to Businessdit, Google Analytics is...
Stop Crying! The Algorithm is “Fixed!”
If you scroll Instagram as often as I do, you may have noticed an ongoing trend: blame the algorithm. Many who find it hard to get discovered on Instagram often spend a lot of the time lamenting that the algorithm is to blame, and whilst I heartily disagree, (there’s...
Turning your Customers into Repeat Customers!
Often the cost of acquiring new customers is the highest one that many businesses will incur. From ad expenses, to marketing, sales, emails – it’s not only monetarily expensive, but timely too. So, it makes sense that you would want to make the most out of the...
The 5 Components of a Digital Marketing Strategy
Before launching any digital marketing strategy, you must understand the key components of what a digital marketing strategy is. To help you do this, you can organise these components into five “Cs”: company strategy, customer experience, content creation, channel...
Preparing for the Transition: A Guide for Universal Analytics Users
As of 1st July 2024, the era of Universal Analytics properties will come to a close, making way for the full integration of Google Analytics 4 properties. This transition marks a significant shift in analytics platforms, and it's crucial for Universal Analytics users...
How to Create Your Social Media Strategy
Like your business, an effective social media account needs proper care and attention, and this involves creating an effective strategy. Posting for the sake of it is not effective, so ensuring you stay on track with a plan will mean you make the most out of your...
The Ten Most Common Marketing Mistakes You’re Probably Making!
So, if you’re on the ball this 2024 you’ve likely got your marketing strategy all set out in the New Year. You’re sitting there, smile on your face, with your lists and awareness days all set out. But the smile begins to fade as you find you’re struggling to get those...
Welsh-Friendly Websites: Embracing Language Diversity in your Business!
In Wales we’re famous for a lot of things: Mari Lwyd, Welsh Cakes, castles, our gorgeous landscapes and, as you may well be aware, Dewi Sant, our patron saint who we’re celebrating today! But there is something else we’re famous for, and perhaps it’s the most...
Internet Safety Day: Media Literacy and Navigating Misinformation Online
Tuesday 6th February is Safer Internet Day, a landmark event in the online safety calendar. Its focus lies upon making the internet a safer place for children and young people, who are arguably introduced to the online world at younger and younger ages today. This...
Making the Most of TikTok: Navigating the Land of Trends and Short-Form Video
So, if you haven’t heard of TikTok by now, you’re very likely living under a pretty heavy rock. From its controversy in the news with threats of bannings, to most internet trends beginning and ending there, it’s hard not to’ve at least heard of it, let alone come into...
Knowing your Customers: Building Your Customer Avatar
Now the word Avatar probably conjures an array of different images in your mind, perhaps it’s blue people running through forests, or your online persona which looks like a slightly better version of you (don’t worry, mine has a beard.) Now, whilst these aren’t...
Care Plans: Looking After your website, so you can focus on your business!
Just because you’ve finished your website, doesn’t mean you can just leave it to its own devices. Oh no. A website needs care and attention, even after it’s gone live, and failing to do so can have grave repercussions! Why is it important to update WordPress? Updating...
The Importance of Socially Responsible Marketing
We’ve likely all heard the phrase “socially responsible” before, right? Usually, it’s used in conjunction with companies and the importance of being aware of their impact. But did you know that it can apply to your digital marketing too? How you come across is as...
Business Resolutions for 2024!
As we welcome in Christmas and wave goodbye to 2023, it’s time to start looking towards 2024 and ways in which we can improve our business practices. Setting goals at the beginning of the year is a great way to push yourself going forward, and it’s also a great way to...
Beware of Dodgy Scripts: Protecting Your Website
It's essential to maintain a vigilant eye on emails, texts, and any online messages you receive. Today, we're shedding light on a subtle yet potent threat that could compromise the integrity of your website: the infiltration of third-party scripts with misleading...
Festive Campaigns for Small Welsh Businesses
The festive season is officially here, and you may be beginning to panic – how are you going to convince people to shop local yet again, how are you going to advertise yourself? But in fact, for small Welsh businesses, it's a golden opportunity to connect with your...