A few days ago a long-term client came to us with this:
“(We) have made the decision to stop using the social media platform X as it does not align with our ethical values.”
And it had us stop and think for a moment.
A few days ago a long-term client came to us with this:
“(We) have made the decision to stop using the social media platform X as it does not align with our ethical values.”
And it had us stop and think for a moment.
So, you’ve done all the work, you’ve marketed your website on your social media channels and finally, your audience is convinced enough to click through onto your landing page. But they don’t convert.
X will soon be changing the way its block feature works, making it impossible for users to stop people they have blocked from viewing their posts. This was confirmed by CEO, Elon Musk, stating: “High time this happened. The block function will block...
Hey there! If you're a business based in Wales, you probably already know how unique and vibrant our local market is. But have you ever wondered how to maximise your social media presence to reach both Welsh and English-speaking audiences effectively? Well, you're in...
Once upon a time, Instagram was known as the “ultimate photo sharing platform” but these days, in response to TikTok, the site has seen a massive growth in video content that now drives reach and engagement. What this now means is that businesses and marketers have an...
Inclusive is a word you’ve likely heard tossed around a lot these days – from being inclusive to accommodating those who have previously been excluded, diversity, equity. It’s a popular term nowadays, and of course, as we now live in a world (or are slowly building a...
Brands are continually seeking innovative ways to connect with their audiences, from trying to create the latest trends to spending thousands on the best ads. Amidst the barrage of advertisements and marketing messages however, one timeless technique has stood the...
You’re ready – you’ve researched your audience; you’ve created all of your content and now you’re about to launch your campaign. However, if you don’t keep an eye on your analytics, how will you know how well you’re doing? According to Businessdit, Google Analytics is...
If you scroll Instagram as often as I do, you may have noticed an ongoing trend: blame the algorithm. Many who find it hard to get discovered on Instagram often spend a lot of the time lamenting that the algorithm is to blame, and whilst I heartily disagree, (there’s...
Often the cost of acquiring new customers is the highest one that many businesses will incur. From ad expenses, to marketing, sales, emails – it’s not only monetarily expensive, but timely too. So, it makes sense that you would want to make the most out of the...
Before launching any digital marketing strategy, you must understand the key components of what a digital marketing strategy is. To help you do this, you can organise these components into five “Cs”: company strategy, customer experience, content creation, channel...
As of 1st July 2024, the era of Universal Analytics properties will come to a close, making way for the full integration of Google Analytics 4 properties. This transition marks a significant shift in analytics platforms, and it's crucial for Universal Analytics users...
Like your business, an effective social media account needs proper care and attention, and this involves creating an effective strategy. Posting for the sake of it is not effective, so ensuring you stay on track with a plan will mean you make the most out of your...
So, if you’re on the ball this 2024 you’ve likely got your marketing strategy all set out in the New Year. You’re sitting there, smile on your face, with your lists and awareness days all set out. But the smile begins to fade as you find you’re struggling to get those...
In Wales we’re famous for a lot of things: Mari Lwyd, Welsh Cakes, castles, our gorgeous landscapes and, as you may well be aware, Dewi Sant, our patron saint who we’re celebrating today! But there is something else we’re famous for, and perhaps it’s the most...
Tuesday 6th February is Safer Internet Day, a landmark event in the online safety calendar. Its focus lies upon making the internet a safer place for children and young people, who are arguably introduced to the online world at younger and younger ages today. This...
So, if you haven’t heard of TikTok by now, you’re very likely living under a pretty heavy rock. From its controversy in the news with threats of bannings, to most internet trends beginning and ending there, it’s hard not to’ve at least heard of it, let alone come into...
Now the word Avatar probably conjures an array of different images in your mind, perhaps it’s blue people running through forests, or your online persona which looks like a slightly better version of you (don’t worry, mine has a beard.) Now, whilst these aren’t...
Just because you’ve finished your website, doesn’t mean you can just leave it to its own devices. Oh no. A website needs care and attention, even after it’s gone live, and failing to do so can have grave repercussions! Why is it important to update WordPress? Updating...
We’ve likely all heard the phrase “socially responsible” before, right? Usually, it’s used in conjunction with companies and the importance of being aware of their impact. But did you know that it can apply to your digital marketing too? How you come across is as...
As we welcome in Christmas and wave goodbye to 2023, it’s time to start looking towards 2024 and ways in which we can improve our business practices. Setting goals at the beginning of the year is a great way to push yourself going forward, and it’s also a great way to...
It's essential to maintain a vigilant eye on emails, texts, and any online messages you receive. Today, we're shedding light on a subtle yet potent threat that could compromise the integrity of your website: the infiltration of third-party scripts with misleading...
The festive season is officially here, and you may be beginning to panic – how are you going to convince people to shop local yet again, how are you going to advertise yourself? But in fact, for small Welsh businesses, it's a golden opportunity to connect with your...
Imagine, you’re walking down the street, and you see a Christmas tree through the window – you might take a deep sigh in mid-November at the idea, but it’s no secret that now, Christmas is well and truly on its way. But what does that Christmas tree say? Well, it says...