The holiday season isn’t just about celebration - it’s also one of the best times for small businesses to shine! Whether it’s Christmas, Diwali, Thanksgiving, or even Valentine’s Day, festive seasons bring a surge in shopping, gifting, and community spirit. With the...
Running a small business is no easy feat! You wear many hats, juggle countless tasks, and constantly think about how to attract more customers. One of the most effective (and affordable) ways to do that is through Search Engine Optimisation (SEO). Done right, SEO...
Your website is often the first impression potential customers have of your business. If it’s slow, broken, or unsafe, it could cost you leads and sales. WordPress is a powerful platform, but like any tool, it needs regular care to run smoothly. That’s where monthly...
The online world is at a crossroads. Governments, corporations, and regulators are increasingly weighing how to balance child safety, digital identity verification, and freedom of information. While digital IDs and online safety regulations may offer important protections, they also raise pressing questions about privacy, censorship, and surveillance. For businesses and organisations building their presence online, these debates are not abstract—they shape how we all communicate and grow in the digital space.
Over the past year, many individuals, businesses, and organisations have been moving away from Wix.
We get it, you have an idea of what your website looks like in your head, you go to create it and somehow…it doesn’t feel right. Somehow, you’re not getting the traffic and your click through rate is awful – what’s worse, your bounce rate is higher!
Running a small business in Ceredigion—whether you’re in Aberystwyth, Lampeter, Aberaeron, or beyond—comes with plenty of challenges. One of the biggest? Competing with national or international brands online.
Over the past few years, artificial intelligence has gone from a buzzword to a literal building block of the internet. What was once only possible with professional design teams and hours of development work is now increasingly automated, intuitive, and even predictive—thanks to AI-powered web design tools.
If you haven’t heard about the latest Netflix sensation, Adolescence, then chances are, you’ve been living under a rock. Going in, I didn’t expect it to cover the themes that it did however, as someone who spends a large proportion of their day on social media (both in and out of work), it really got me thinking.
If you’re looking for a way to break up that dark and often eventless season between Christmas and Valentine’s Day, Santes Dwynwen is here and, if you’re a business in Wales and not taking full advantage, you’re missing out!
User-generated content (UGC, also known as consumer-generated content) is a powerful way for marketers to raise brand awareness. The beauty of UGC lies in its authenticity—the content is created by someone else, be it an advocate, a customer, an employee, or a social media follower, rather than the brand itself. This organic endorsement carries more weight as a form of word-of-mouth promotion.
Once Christmas and the New Year passes by, it’s the perfect time for businesses in Aberystwyth and beyond to reflect on their digital strategies and prepare for the opportunities that 2025 will bring.
For the last couple of years X (formerly Twitter) has been at the centre of much social media controversy and, with the latest involving loosened blocking features and its owner, Elon Musk’s, latest stint in the US election, the site is experiencing a notable exodus of users. Even two weeks later, this mass move to another site that might fill the gap continues.
Now let us address the elephant in the room – yes, HE won the election last week, and unless you’ve been living under a seismic rock, the chances are you already know. Trump’s journey to the White House has been one spattered with criminal convictions (34 to be precise), assassination attempts and well, the CEO of X (formerly Twitter) himself and yesterday, it was announced that he would have a place right beside Trump.
A few days ago a long-term client came to us with this:
“(We) have made the decision to stop using the social media platform X as it does not align with our ethical values.”
And it had us stop and think for a moment.
So, you’ve done all the work, you’ve marketed your website on your social media channels and finally, your audience is convinced enough to click through onto your landing page. But they don’t convert.
X will soon be changing the way its block feature works, making it impossible for users to stop people they have blocked from viewing their posts. This was confirmed by CEO, Elon Musk, stating: “High time this happened. The block function will block...
Hey there! If you're a business based in Wales, you probably already know how unique and vibrant our local market is. But have you ever wondered how to maximise your social media presence to reach both Welsh and English-speaking audiences effectively? Well, you're in...
Once upon a time, Instagram was known as the “ultimate photo sharing platform” but these days, in response to TikTok, the site has seen a massive growth in video content that now drives reach and engagement. What this now means is that businesses and marketers have an...
Inclusive is a word you’ve likely heard tossed around a lot these days – from being inclusive to accommodating those who have previously been excluded, diversity, equity. It’s a popular term nowadays, and of course, as we now live in a world (or are slowly building a...
Brands are continually seeking innovative ways to connect with their audiences, from trying to create the latest trends to spending thousands on the best ads. Amidst the barrage of advertisements and marketing messages however, one timeless technique has stood the...
You’re ready – you’ve researched your audience; you’ve created all of your content and now you’re about to launch your campaign. However, if you don’t keep an eye on your analytics, how will you know how well you’re doing? According to Businessdit, Google Analytics is...
If you scroll Instagram as often as I do, you may have noticed an ongoing trend: blame the algorithm. Many who find it hard to get discovered on Instagram often spend a lot of the time lamenting that the algorithm is to blame, and whilst I heartily disagree, (there’s...
Often the cost of acquiring new customers is the highest one that many businesses will incur. From ad expenses, to marketing, sales, emails – it’s not only monetarily expensive, but timely too. So, it makes sense that you would want to make the most out of the...