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Internet Safety Day: Media Literacy and Navigating Misinformation Online

Internet Safety Day: Media Literacy and Navigating Misinformation Online

by Lowri Faber | Jan 31, 2024 | Digital Marketing, Facebook, Gwefannau, Instagram, News, Social Media, Websites

Tuesday 6th February is Safer Internet Day, a landmark event in the online safety calendar. Its focus lies upon making the internet a safer place for children and young people, who are arguably introduced to the online world at younger and younger ages today. This...
Knowing your Customers: Building Your Customer Avatar

Knowing your Customers: Building Your Customer Avatar

by Lowri Faber | Jan 25, 2024 | Branding, Digital Marketing, Facebook, Instagram, Social Media, Tutorials

Now the word Avatar probably conjures an array of different images in your mind, perhaps it’s blue people running through forests, or your online persona which looks like a slightly better version of you (don’t worry, mine has a beard.) Now, whilst these aren’t...
Festive Campaigns for Small Welsh Businesses

Festive Campaigns for Small Welsh Businesses

by Lowri Faber | Nov 30, 2023 | Busnes Bach, Digital Marketing, Email, Facebook, Gwefannau, Instagram, LinkedIn, Small Business, Social Media

The festive season is officially here, and you may be beginning to panic – how are you going to convince people to shop local yet again, how are you going to advertise yourself? But in fact, for small Welsh businesses, it’s a golden opportunity to connect with...
Celebrating LGBTQ+ Pride Responsibly: Integrating Diversity and Inclusivity into Your Marketing Strategy

Celebrating LGBTQ+ Pride Responsibly: Integrating Diversity and Inclusivity into Your Marketing Strategy

by Lowri Faber | Jun 1, 2023 | Digital Marketing, Facebook, Instagram, Social Media

With Pride Month here again, it’s essential for businesses to recognise and respect the significance of LGBTQ+ Pride and the ongoing fight for equality. By incorporating Pride into your marketing strategy, you have an opportunity to show your support, foster...
What’s the Difference Between Paid and Organic?

What’s the Difference Between Paid and Organic?

by Lowri Faber | Mar 3, 2023 | Digital Marketing, Facebook, Social Media

When it comes to building up your social media, it’s important to utilise all the tools available to you. The best way to ensure your content has the best reach, engagement and impact is to be consistent and balanced with your content. The easiest way to look at this...
How to create a social media campaign for your small business

How to create a social media campaign for your small business

by Catrin James | Oct 26, 2022 | Digital Marketing, Facebook, Instagram, LinkedIn, Small Business, Social Media

Small businesses are guilty of avoiding planning social media campaigns, and there really is no reason to. A ‘campaign’ might sound quite high level and scary, but in essence, they’re just a clear plan of action to promote a single product, service...
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