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Twitter is Testing Switching Accounts

Twitter is Testing Switching Accounts

by Kerry Ferguson | Nov 12, 2019 | Digital Marketing, Social Media, Twitter

Social media managers rejoice! Twitter is testing out a new option that means you’ll be able to switch accounts within the reply process – so you won’t need to go to switch account and then find the tweet/thread to comment on. It’s going to be...
Do you mute words or phrases on Twitter?

Do you mute words or phrases on Twitter?

by Kerry Ferguson | Oct 31, 2019 | Digital Marketing, Social Media, Twitter

We all know that social media is pretty full on all of the time. If you’re like us, you’ll be bombarded all day from every angle – Twitter, Facebook, LinkedIn, SnapChat, Instagram… and that’s not even the end of the list. We’ve also...
Twitter is Testing Switching Accounts

Retweets are changing on Twitter – for the better

by Kerry Ferguson | May 8, 2019 | Digital Marketing, News, Social Media, Twitter

I was pretty excited with this news this morning that retweets on Twitter are getting an update. Finally, rather than just the good old boring retweet or *wait for it*, retweeting with a comment and a couple of emojis – you can now retweet with all of...
What is shadow banning?

What is shadow banning?

by Kerry Ferguson | May 3, 2019 | Digital Marketing, Instagram, Small Business, Social Media, Twitter

What is shadow banning? Feeling alone on Twitter, like you’re shouting into the darkness? For once, it might not be you, your content might not be getting out there. You might be *looks around, whispers* shadow banned. But what is shadow banning? And how can it...
The Power of Emojis

The Power of Emojis

by Kerry Ferguson | Mar 26, 2019 | Digital Marketing, Facebook, Instagram, Social Media, Twitter

You’ve surely heard or seen an emoji on your travels around the internet, but how can you utilise these when marketing online? Emojis were originally used for fun, but in more recent years have firmly placed themselves as a global language. Statistics from 2017...
Don’t Keep Your Eggs in One Basket

Don’t Keep Your Eggs in One Basket

by Kerry Ferguson | Mar 18, 2019 | Digital Marketing, Instagram, Small Business, Social Media, Twitter

Did you notice the “downtime” across Facebook and Instagram the other day (it lasted just over 10 hours!)? It was a stark reminder to us as digital marketers not to put all of your eggs in one basket. Across the platforms (and others), brands were going...
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