by Kerry Ferguson | Jul 30, 2019 | Branding, Digital Marketing, Small Business, Website Design
One of our favourite things – colour design theory! It’s actually quite a minefield, but can be sorted into some basic categories: Colour Wheel Colour Harmony How colours are used The Colour Wheel The colour wheel is created by using the primary colours...
by Kerry Ferguson | May 24, 2019 | Branding, Digital Marketing
We talk a lot about branding, but perhaps it’s not clear what branding covers, and where your logo lies in that. Your logo is just a part of your brand (an important part, but just a part none the less), and so to get a good strong brand there are many other...
by Kerry Ferguson | Mar 26, 2019 | Digital Marketing, Facebook, Instagram, Social Media, Twitter
You’ve surely heard or seen an emoji on your travels around the internet, but how can you utilise these when marketing online? Emojis were originally used for fun, but in more recent years have firmly placed themselves as a global language. Statistics from 2017...
by Kerry Ferguson | Feb 28, 2019 | Branding, Digital Marketing, News
Branding is such an important factor of running a business, but have you considered some crucial branding mistakes that could cost you business? That’s not just poorly designed logos, but could be the brand name, inconsistent values/messages and more. Brand...
by Kerry Ferguson | Feb 15, 2019 | Branding, Small Business
If you’re local to Aberystwyth or Aberaeron – this blog post is our latest feature in the February 2019 EGO’s Digital Marketing column. Branding is such an important part of any business, but in my experience working in marketing, it’s an aspect of...
